How do you protect and grow a US manufacturer in a maturing industry when the steamrolling Chinese manufacturing juggernaut has wiped out nearly the entire US sector of manufacturers and retailers based on cost innovation -- that same unstoppable Chinese juggernaut that wiped out nearly the entire global refrigerator market and the entire global shipping container market -- and a worldwide economic collapse has wiped out the remaining stragglers by starving them into closing their doors?
How do you grow an early stage non-tech company when one of your major well-funded competitors has a globally recognized, highly credible, squeaky clean spokesman and most of your other competitors are just as well financed and capable -- while you have a solid product but neither a celebrity spokesperson nor a fortune to gamble on advertising?
How do you create and lead a movement to take over a privately funded company when the majority of investors want to kick the board members out but don't know how, don't have the power, don't have the money to do so, and are growing despondent that they'll never see a single red cent of their precious hard-earned money returned to them?
As you can see, these questions go further than how to get more people to click on links in your email campaigns.
They do involve marketing. But mostly they involve business strategy.
How do you do?
Please let us introduce ourselves:
Spiral Marketers partners with highly scalable firms in exchange for a percentage of enterprise equity ... or ... provides those same services on the traditional, fee-based relationship you are familiar with.
In either case, we bring our posse covering online and offline marketing, sales, advertising, public relations, world-class technology, and corporate law.
As such, we're continually involved in critical management decisions of our partnership or client companies.
Because:
We invest our energies heavily in each of our partnerships and client companies in order to maximize the probability of long-term success
And because:
Our partnerships and client companies usually have a number of business units or brands within them
we focus on quality rather than quantity, and accept only two new partnerships and five client engagements per year -- maximum.
How do you take the next step?
That's easy:
You can get to know us without obligation and without us knowing you're checking us out, through Ripper Marketing or Mass Persuasion
You can take a look at our reading lists to quickly get an idea of our own ideas:
You probably have a few questions. Maybe you're reluctant to send your information over -- just in case some pushy salesperson desperate to make their monthly quota starts following up fast and furious in order to close the sale. (We don't do things that way -- it's not a numbers game.)
Q. Is my business a possible match for this?
A. We look at these kinds of businesses:
Scalability: Can the business increase substantially in size? How large is its potential market? Is it really a business or just an incorporated job?
Those we currently understand or can understand with some study
Q. Am I a possible match for this?
A. We seek business partners and clients with:
Quality character: no dirty, rotten, lying, cheating scoundrels, please
Health: emotional stability and strength
Goals: know what they want
Faith: irrational certainty that they will reach their goals
Commitment to their business
Experience in business
A conservative financial philosophy so you don't squander business funds on the wrong things but so you do recognize serious marketing takes funds
An existing network and other resources to tap into -- you need more than just a product or service
A reasonable budget to work with -- the honor of working for free and 1% ownership of a worthless company just isn't sufficient when we have a billion products and services needing professional marketing and promotion
A mind open to the expertise we offer -- if you just want someone to do what you dictate, you need a brainless employee
Q. What's in it for me?
A. The following:
Expertise in:
Marketing and selling
Public speaking and presenting
Starting and growing organizations
Networking
Advanced technology
Legal strategy
Financial expertise
And much more
Resources:
25-person technology team situated on two continents
Host of advanced custom technology solutions
Continually expanding network of contacts -- including reach to the highest levels
50 miles away from Silicon Valley
Multicultural perspective
Language skills: English, with some French, Japanese, and limited Spanish and Cantonese
Character:
Our word is our bond
Commitment to projects which may last years or decades
Personality:
Easy to work with, with a positive, successful attitude developed by living consciously and working to improve