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Below you'll find information which I strongly feel can benefit you. Both the marketing information and the presentation tips come directly from me.
Please view my motives for offering these to you with the cold, harsh eye of suspicion and distrust. I fully recognize that many big businesses manipulate and even cheat their customers.
And let's face it: we've all grown weary of protecting ourselves from free offers that aren't really free. These resources simply represent the opportunity for me to work hard to build credibility and earn your eventual trust.
Reading list (with comments):
Spiral Marketers is focused primarily on those activities that help move our communities through the transition to a steady-state economy. To get a better idea of where our thoughts and energies are, review the book lists below. If you do lots of reading yourself, and you find titles or authors you recognize and are sympathetic to, there's a strong probability you and we can easily work very well together. (However, if you don't recognize titles or authors or find yourself at odds with their positions, then we are not the right marketing consultants for you.)
Marketing information:
You'll take away a lot, absolutely free, from Ripper Marketing (Spiral Marketers' blog) and Mass Persuasion (a series on public relations and propaganda):
- Ripper Marketing: if you're looking for fresh ideas on sales, marketing, advertising, and public relations, and want the opportunity to ask questions and add comments, this is for you. Who responds to your questions and comments? I do.
- Mass Persuasion: if you really want to learn how to build rock-solid trust with your prospects and customers, you'll definitely want to use the simple, easy-to-follow guidance that Mass Persuasion gives you.
Email marketing services:
Use these to build, manage, and mail your e-mail lists:
- pay-as-you-go: Vertical Response:
 this is a great, simple service with support that I've used for years. I recommend buying $5 or $10 of their "Pay-as-you-go" email credits, which are valid for a year, and giving them a good try. Worst case if you end up not liking it? You're out only a few dollars, and you still can download your lists and take them elsewhere if you decide not to continue.
Note: I find their subscription-based program is a wee bit pricey. The solution?
- subscription-based: StreamSend: if you already know how to create your emails in html and plain text, and have a list of at least 200, I suggest using StreamSend. One major advantage I love with StreamSend: they do not brand your emails with their logo, unlike many other email marketing services who are piggybacking on their paying customers to expand their brand exposure and customer signups.
- autoresponder: AWeber: if you already have content and you want your list subscribers to receive your information in a certain predetermined order based on when they sign up, you definitely want to use this to automate that delivery. With this, people sign up for your list(s), you load up your series of emails, decide the interval between each email, and the service fires them off based on the automatic timing. In short, do it once and forget about it.
Secure digital products delivery system:
I highly recommend using this if you sell digital products (documents such as ebooks or software which customers download after paying) in order to protect yourself against losing money from illegal downloads -- usually because you're using a "static" download link on a web page or in an email which anyone can pass along to thousands of others.
PLUS: If you're using a full-blown shopping cart designed for both physical and digital products, you're probably paying too much. I bet this will save you money:
- PayLoadz: I've been using this for nearly a decade. If you're using a shopping cart designed for both physical and digital products, you're probably paying too much.
I bet this will save you money:
Need something else? Something specific? Contact us now:
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